Ecommerce
Website Design

web and mobile development for ecommerce

We convert your visitors into customer, and make your website an effective selling tool.

  • Our ecommerce design process helps increase conversion rates.
  • We integrate your website with social media to help users engage with you online.
  • Our ecommerce content management system gives you full control.
  • We have solutions to fit every budget.
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How to Build a Successful
Ecommerce Website

Every page should clear about goal

Every page of your website should have a defined purpose. For example, your homepage should entice users to click through to your categories, or better yet, straight through to a product page. From there, your product page should answer any lingering doubts they might have and convince them to make a purchase. Your shopping cart page should simplify the checkout process and have something like a follow up email that reassures shoppers that the transaction was successful. Keep this in mind when planning out the various types of pages on your ecommerce website.

Contact information list

Find ways to make it very simple and enticing for customers to contact you, thus putting you directly in touch with them. If you don’t display your contact information visibly for your customers and they have to scour your site for contact information, it could lose you a sale. Outside of listing your location and phone number, you can also provide FAQs, product reviews or comments for users to read, as well as user-generated content like customer testimonials that highlight satisfied customers using your products.

A squabble-free checkout-process

Create a checkout process that makes it effortless for your visitors to purchase your products. It has been proven that the more cluttered and complicated an online checkout page becomes, the more likely a customer who was willing to make a purchase will just exit your site instead. As well as maintaining a simplified checkout process, work to make your customers easily aware of extra costs such as flat, expensive shipping rates that could hamper a potential sale. Finally, display trust symbols like VeriSign or McAfee badges proudly on your website, indicating that your checkout process has been verified and is secure in order to qualm any fears that potential customers could have when shopping online.

Be up 100% of the time

Make sure that your hosting plan is reliable and that it has the ability to handle any future needs your website might have. Your hosting plan should grow as your business and orders grow, and if it is lagging behind and delaying your shipping or curtailing your potential sales, upgrade immediately. Being skimpy on a hosting plan that is not suitable to handle the amount of orders coming in will affect your reputation in a negative way, leading to a decrease in sales.

 

Designing a Successful
Ecommerce Website

User Friendly

Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features such as breadcrumb links and dropdown menus. Add elements such as a shopping cart that remains visible throughout their stay so that users are re-assured of what exactly they have in their cart and how much it costs. Use on-hover techniques to keep your design clean, yet label links in a way that helps users understand what’s on a page.

Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page, the image of the product, its title, description, availability, price, and similar products are the main elements you need and adding more will only distract users.

Brand Recognizable

Whether it’s your colors, your layouts, or style guidelines, keep consistent branding across your website so as to avoid confusing your visitors. If you have a variety of colors being used for the same type of button, it may cause a drop-off in sales simply due to the uncertainty brought on by the inconsistency of your design.

Look at major ecommerce websites, and borrow techniques that seem consistent across many of them. This will most often be a safe bet to make. Major website companies test their designs over and over again to find what generates the best results. Some of their techniques can be borrowed for your website, but should be paired with the unique iconography and imagery of your business.

 

Features of a Successful
Ecommerce Website

Suggested Pages

Give users the flexibility to search for the products that they’re interested in. If the search bar suggests results, that will help you sell more by sending traffic to those specific products or categories. Don’t forget to highlight certain promotions as well on seasonal holidays, which can push traffic to specific parts of your website.

Related Products

Show users related products that compliment or are similar to the product page they’re viewing. This type of feature can influence users to spend more time and money on your website. Also, implement social media share features on your product pages so your customers can show your products to friends and colleagues. Although it is very easy to do this manually, it increases the chances that someone will share a product with a friend if there is an easy-to-use button available.

Product Filtering

Allow your customers to customize their ecommerce experience by giving them the ability to filter your category pages based on prices, popularity, and more. Customers do not enjoy clicking through endless pages of products, so having a “View All” option is a good idea to make things easier. When they are interested in a product, use a quick preview to help your customers decide if they want the product without having to click through to the actual product page. Many customers may not want to click through to view your product pages for fear of having to wait for another page to load.

Product Details

It is very important to provide all product information, including extensive details that you have on your products, in a clean, concise manner. If a customer cannot find all the product information they are looking for, they may feel too uncertain to complete their purchase. When products, sizes, or colors do happen to go out of stock, allow customers to sign-up to be notified when the product they were looking for is available. That way they are less likely to go to a competitor, and it shows that you care about serving their needs.

Dynamic Shopping Cart

When a visitor adds an item to your shopping cart, display your shopping cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their goods have been added to the cart. Sometimes, visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the black and white choice of deleting a product from the cart or buying it, allow them instead to save it for later.

Shipping Options

Do not use a flat rate or a single rate for shipping. Different customers will want different shipping methods; some will want their products to arrive immediately and others are fine with paying less for slower shipping. Since the checkout process is a significant investment of time and effort, allow customers to calculate the shipping costs directly from their shopping carts before going through the checkout process.

 

Back-end of a Successful
Ecommerce Website

Data Control

The ability to control your Meta data is crucial when trying to get your website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to handle title tag creation. A sitemap.xml file tells search engines about all the pages on your website, and ensures that those pages get crawled. However, you do not want to have to write the page title of each and every product on your website, especially if you have thousands of products. Instead, creating rules for each product will help you optimize a large number of product pages all at once. Your content management system should allow you to upload a robots.txt file and also make it easy to edit it if need be.

Website Management

As the administrator of your website, you should have a place where you can review all pertinent information regarding the performance of your website. Your website’s dashboard should be customizable and offer summary information about stock items, information requests, sales figures, and ecommerce performance metrics. By having a comprehensive understanding of the status of sales on your website, shipping orders, and customer information, you can consistently update product colors, sizes, and descriptions to decide which categories or subcategories to feature on the home page or menu based on your customers’ purchasing patterns.

 

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Content Management System

The right CMS will make your website easy to manage and update. We work with numerous CMS’s, including: WebModulite, WordPress, Magento and Drupal.

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Mobile Development

Having a mobile-optimized site is more important than ever. Our mobile development team makes your business relevant to customers on-the-go.

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Responsive Website Development

Your site should perform on desktops, tablets and smartphones. We develop websites that work, and look great, across every platform.

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